No Flash for Google

Adobe Flash and Chrome

Chrome have announced that they are going to restrict Flash ads from Adobe from September 1st 2015. Google announced on Google+ that the company is to kill off Flash ads due to its performance hindering effects, and the fact that HTML 5 is superior in terms of resource usage. Google’s AdWords platform automatically the majority of Flash based ads to HTML 5 anyway.

“It is time for Adobe to announce the end-of-life date for Flash and to ask the browsers to set killbits on the same day,” said Alex Stamos, the social network’s CSO.”Even if 18 months from now, one set date is the only way to disentangle the dependencies and upgrade the whole ecosystem at once.”

Software company Mozilla has already made a stride in that direction, and said in July that Flash is unwelcome on its doorstep until Adobe can make a version that is not open to public vulnerabilities. This could take some time, and all the while support and reliance on the software is dropping off.

Facebook, for example, can use HTML5 to show video content, as can Google’s YouTube, while browsers from Internet Explorer through to Safari don’t have a dang thing to do with Flash.

adobe-flash-player

From Net World

Google will stop some Flash content from automatically playing starting Sept. 1, a move it decided on earlier this year to improve browser performance.

Flash, made by Adobe Systems, is still widely used for multimedia content, but security and performance issues have prompted calls to move away from it.

In June, Google said it planned to pause Flash content that wasn’t central to a Web page but allow other content such as videos to autoplay. Flash, it said, can drain a user’s laptop battery faster.
Article Google to freeze some Adobe Flash content on Sept. 1